--- title: "Coaching — Founder & Board Advisory" url: https://mkelango.com/coaching/ description: "Coaching is the work that includes M. K. Elango personally: three tiers, six one-to-one seats in total, no curriculum, and seat counts published openly." site: mkelango.com author: M. K. Elango updated: 2026-08-26 evidence_standard: "Every figure carries a grade [A] verified / [B] claimed / [C] estimate and an as-at date. See https://mkelango.com/evidence/" --- Coaching # Six seats. That is the entire coaching practice. If it has me in it, personally and repeatedly, it is Coaching. There is no curriculum — it is your agenda, not mine. Scarcity here is not a technique. It is arithmetic. 6 seats · **2 open for 2027** In short Updated 2026-08-26 Coaching is the tier of M. K. Elango's practice that includes him personally and repeatedly. It runs to three tiers — the Founder's Table, the Board Seat and Certified Practitioners — with six one-to-one seats in total. There is no curriculum; the client sets the agenda. Seat counts and price bands are published. 01 One to one ## The Founder's Table One-to-one with Elango. Monthly session, quarterly on-site, a direct line in between. Their agenda, not mine. - **Volume:** Six clients. Ever. - **Register:** Annual retainer · application only - **Band:** ₹60L – ₹1cr+ /yr - **Term:** 12 months, renewable 6 seats · **2 open for 2027** [The Founder's Table](https://mkelango.com/coaching/founders-table/) 02 Governance, not operations ## The Board Seat Quarterly advisory to a family group’s board or a founder’s leadership team. Portfolio governance, deliberately not operations. - **Volume:** 8–10 groups - **Register:** Annual retainer - **Band:** ₹25L – ₹55L /yr - **Term:** 12 months, renewable 10 seats · **3 open for 2027** [The Board Seat](https://mkelango.com/coaching/board-seat/) 03 Licensed delivery ## Certified Practitioners Trained practitioners deliver AQ, Flywheel and CCi work under licence. I review the output. I do not deliver it. - **Volume:** Open cohort - **Register:** Per engagement · certification cohorts twice a year - **Band:** Certification ₹3.5L - **Term:** Certification: 12 weeks. Licence: annual. Open cohort · certification twice a year [Certified Practitioners](https://mkelango.com/coaching/practitioners/) The arithmetic ## Why six, and why it stays six. A bench of coaches selling packages would destroy the family-office positioning inside a year. So the one-to-one tier is capped at a number I can actually hold in my head, and the leverage comes from somewhere else. There is a harder version of this argument that is worth stating in public: **if coaching is more than forty per cent of revenue, this is not a business — it is a job with good margins, capped by my calendar.** The Programs layer, delivered by Certified Practitioners under licence, is what makes it a business. That was designed in from day one rather than discovered in year three. Coaching Capped by the calendar. Six seats, ever. Programs Delivered under licence by certified practitioners. This is the scalable layer. Instruments Free at the top, paid reports below. No calendar involved at all. What I do not do ## Stated before you ask. Each of these is a structural position rather than a preference, which means it does not move for a large enough number. 01 I hold no equity in client groups And take no transaction fees. The moment I am paid on a transaction, my opinion on whether you should do the transaction is worth nothing. 02 I do not take operating roles If what the group needs is someone to run something, that is a hire, not an advisor. Confusing the two costs the group a year. 03 I do not run a coaching business in the volume sense No bench, no packages, no tiered membership. Three tiers, published seat counts, and a waiting list that is honest about its length. 04 I do not advise competitors simultaneously Within a defined category and geography, one client. It is written into the agreement rather than promised in a meeting. FAQ ## Questions about M. K. Elango Coaching Answered plainly, with the real figures. If something here is wrong, [tell us and it goes in the log](https://mkelango.com/evidence/). ### How many coaching clients does M. K. Elango take? Six, in the one-to-one tier, and that is the entire cap. The Board Seat tier runs to 8–10 groups. As at 26 August 2026, two of the six Founder's Table seats and three of the ten Board Seat places are open for 2027. When a tier is full, the page says full; there is no hidden capacity. ### What is the difference between Coaching and Programs? Coaching includes Elango personally and repeatedly, and has no curriculum — the client sets the agenda. Programs have a syllabus, a fixed duration and defined outputs, and are increasingly delivered by Certified Practitioners under licence. The design intent is that coaching stays under forty per cent of revenue, because a practice capped by one calendar is a job rather than a business. ### How much does coaching with M. K. Elango cost? The Founder's Table is banded ₹60L to ₹1cr+ a year, depending on on-site frequency and whether a board seat is included. The Board Seat is ₹25L to ₹55L a year for four meetings plus the annual coherence re-score, with travel at cost. Practitioner certification is ₹3.5L. Bands as at 26 August 2026. ### Does Elango take equity or transaction fees in client groups? No. He holds no equity in client groups and takes no transaction fees, and he does not take operating roles. Within a defined category and geography he advises one client only, written into the agreement rather than promised in a meeting. The position is structural rather than moral: paid on a transaction, an opinion on that transaction is worth nothing. If you are building something that will take twenty years, you need one person who will tell you *when the ladder is wrong.* [Apply — The Founder's Table](https://mkelango.com/coaching/founders-table/) [Start a conversation](https://mkelango.com/contact/) Motivation is a mood. Structure is a schedule.