--- title: "CCi Sprint — Six-Week Market Entry" url: https://mkelango.com/programs/cci-sprint/ description: "A six-week engagement that runs market entry in order: model chosen and torn down, five localisation axes set, metrics agreed. Tamil and English." site: mkelango.com author: M. K. Elango updated: 2026-08-26 evidence_standard: "Every figure carries a grade [A] verified / [B] claimed / [C] estimate and an as-at date. See https://mkelango.com/evidence/" --- MOVE · The Entry Layer # The CCi Sprint For corporate innovation teams and MSMEs entering a new market. From Copy, Customize, Innovate Almost nobody who succeeded started from a blank page. - **Duration:** 6 weeks - **Format:** Sprint · weekly working sessions. Available in Tamil and English. - **Cohort:** Open · corporate teams and MSME cohorts - **Price band:** ₹2L – ₹15L MSME cohort pricing is materially lower and published on the CCi Live page. Bands as at 26 August 2026. In short Updated 2026-08-26 The CCi Sprint is a six-week market-entry programme built on Copy, Customize, Innovate. Teams select a model already proven elsewhere, tear it down into a feature map, localise it across culture, economics, regulation, logistics and language, then add the innovate layer on a de-risked base. Available in Tamil and English. Who it is for For a team with a market to enter and a deadline, who would rather start from what already worked. Who it is not for This is not for teams whose mandate is original research. CCi is an entry method, not an invention method. The problem it solves ## Almost nobody who succeeded started from a blank page. Most entry failures are sequence failures. Teams innovate first — on a foundation nobody has proven, in a market they have not localised for — and then spend the runway discovering things a tear-down would have told them in week one. Starting from a proven model is not a lack of ambition. It is what lets the ambition survive to the part where originality actually pays. Where this sits [HORIZON 21–25 years Milk, Mountain, Moonshot](https://mkelango.com/books/milk-mountain-moonshot/)[ORGANISATION 3–5 years The Accelerated Organization](https://mkelango.com/books/accelerated-organization/)[ENGINE 90 days – 5 years The AI Flywheel](https://mkelango.com/books/ai-flywheel/)[INSTRUMENT continuous goal1](https://mkelango.com/books/goal1/)[MOVE 90 days Copy, Customize, Innovate](https://mkelango.com/books/cci/)[PROOF 5 years The Constitution Engine Forthcoming](https://mkelango.com/books/constitution-engine/) This programme operates at **MOVE** — 90 days. What happens ## Phase by phase. Published in full, because a curriculum that cannot be published is not a curriculum. The order matters more than any individual phase. Identify models worth copying Proven in another market, another segment, or another decade. Selection criteria, not admiration. Product tear-down and feature map What the model actually does, separated from what its marketing says it does. The gap between those two is usually the opportunity. Localisation across five axes Culture, economics, regulation, logistics, language. Each one has killed an entry that got the other four right. Go-to-market blueprint Channel, price, first hundred customers, and the sequence. The innovate layer What you add on top, now that the base is de-risked and you can afford to be wrong about it. CCi metrics How you will know the entry is working before the revenue tells you. What you leave with ## Named artefacts, not a feeling. Each of these is a physical output with an owner and an as-at date on it. If the programme ends and you do not hold all of them, it did not finish. A validated entry plan with a customisation map A tear-down and feature map of the reference model A go-to-market sequence with the first hundred customers named Entry metrics that lead revenue rather than lag it Delivery and disclosure Delivered by certified CCi practitioners under licence, with Elango reviewing every entry plan. Published cases ## No published case yet. Said plainly. This practice was founded in 2026. Where a client has consented, the case is named and published. Where consent does not exist, nothing anonymous is offered in its place — an unnamed case study is not evidence, it is decoration. What is checkable today is the operating record on [The Portfolio](https://mkelango.com/the-portfolio/): the frameworks run on live organisations I founded, and you can look at those organisations. Founded 2026. Here is everything, including what I got wrong. Apply ## Start with what you already hold. There is no application fee and no discovery call script. Four questions, honestly answered, tell me whether this is the right altitude — and I will say so if it is not. Free · 6 questions · about 3 minutes The CCi Readiness Assessment Whether your entry plan is a sequence problem, a research problem, or ready to run. Run it first [The CCi Readiness Assessment](https://mkelango.com/diagnostics/cci-readiness/) The book behind it Copy, Customize, Innovate Market entry — because you start from what already worked. Read the argument [Copy, Customize, Innovate](https://mkelango.com/books/cci/) Price band ₹2L – ₹15L MSME cohort pricing is materially lower and published on the CCi Live page. FAQ ## Questions about The CCi Sprint Answered plainly, with the real figures. If something here is wrong, [tell us and it goes in the log](https://mkelango.com/evidence/). ### How much does The CCi Sprint cost? ₹2L to ₹15L, published as at 26 August 2026. MSME cohort pricing is materially lower and is published on the CCi Live page. The sprint runs six weeks with weekly working sessions, open to corporate teams and MSME cohorts, and it is available in Tamil and English. ### Who delivers the CCi Sprint? Certified CCi practitioners deliver it under licence, with Elango reviewing every entry plan. That is what makes it the volume offer in the stack rather than the flagship: it carries the base, it feeds the funnel, and it is Tamil-language-first. The free CCi Readiness Assessment sits in front of it. ### What is Copy, Customize, Innovate? Three moves in order. Copy a model already proven in another market, another segment or another decade, and study it through a tear-down and feature map rather than a screenshot. Customize it across five axes — culture, economics, regulation, logistics, language. Innovate on top, where innovation is finally cheap because the base is de-risked. ### Is CCi just imitation? No. It is an entry method, not an invention method, and it is not for teams whose mandate is original research. Most entry failures are sequence failures: teams innovate first, on a foundation nobody has proven, in a market they have not localised for. Starting from a proven model is what lets the ambition survive to the part where originality pays. ### What do you leave the sprint with? A validated entry plan with a customisation map; a tear-down and feature map of the reference model; a go-to-market sequence with the first hundred customers named; and entry metrics that lead revenue rather than lag it, so you know the entry is working before the revenue tells you. Other altitudes ## Wrong height for your problem? Six programmes, one per altitude. Using the wrong one looks like progress for about two years. [All programs](https://mkelango.com/programs/) HORIZON The Moonshot Intensive For a founder or family group ready to declare a twenty-year objective and build the architecture underneath it. 6 months [The Moonshot Intensive](https://mkelango.com/programs/moonshot-intensive/) HORIZON The Coherence Audit For diversified family business groups. The diagnostic that finds the businesses that serve nothing. 8–12 weeks [The Coherence Audit](https://mkelango.com/programs/coherence-audit/) ORGANISATION The Accelerated Organization Program For CXOs of 200–20,000 person organisations that need to move at the speed the technology now allows. 90 days, then a 12-month track [The Accelerated Organization Program](https://mkelango.com/programs/accelerated-organization/)