The CCi Readiness Assessment
Six questions on whether your team is ready to enter a market from a proven base rather than a blank page.
- Length
- 6 questions · about 3 minutes
- Scored out of
- 30
- Benchmark
- 14
Whether your entry plan is a sequence problem, a research problem, or ready to run.
CCi Readiness
Almost nobody who succeeded started from a blank page.
Most entry failures are sequence failures — teams innovate first, on a base nobody has proven, in a market they have not localised for.
This checks the sequence. It is deliberately the least intimidating instrument on the site, because it is the on-ramp and it should be.
The benchmark, and how it was built.
A score is only as good as the thing it is compared against. So the benchmark carries a grade and a method, exactly like every other figure on this site.
14/30[C]Grade C · EstimateMedian across CCi Live participants. workshop sampling, as at 26 August 2026.As at 26 August 2026
Verified
Traced to a primary source — a filing, an audited statement, a contract, a dataset held by us — and the source is named.
Claimed
Reported by a credible party, including by us, but not independently traceable to a primary document.
Estimate
Modelled, sampled or directionally derived. Method stated. Treat as a shape, not a number.
All 6, published in full.
Nothing is hidden behind the interaction. If you would rather read the instrument than run it — or run it on paper, in a room, with other people — here it is.
01 Model selection — Have you identified a model that has already been proven somewhere?
- 1No, we are designing from scratch
- 2We admire one but have not studied it
- 3One candidate, lightly studied
- 4Two or three candidates, compared
- 5One chosen against written criteria
02 The tear-down — Have you taken the reference model apart properly?
A screenshot is not a tear-down.
- 1No
- 2We have used the product
- 3A feature list exists
- 4A feature map with priorities
- 5A full tear-down including what its marketing overstates
03 Localisation — How many of the five axes have you worked — culture, economics, regulation, logistics, language?
- 1None
- 2One
- 3Two
- 4Three or four
- 5All five, in writing
04 Go-to-market — Can you name your first hundred customers?
- 1No
- 2A segment, not names
- 3A list under twenty
- 4A list approaching a hundred
- 5A named list and the sequence to reach them
05 The innovate layer — Do you know what you will add on top, and why it waits?
- 1We intend to innovate first
- 2Unclear
- 3Some ideas, unsequenced
- 4Named, and deliberately deferred
- 5Named, deferred, with the trigger for starting it written down
06 Entry metrics — What will tell you the entry is working before revenue does?
- 1Nothing. We will watch revenue
- 2Anecdotes from the field
- 3One leading indicator
- 4Two or three leading indicators, tracked
- 5A defined metric set with thresholds and a stop rule
Scored out of 30. Published benchmark 14. Method and grade above.
What each range means.
Published before you take the test, so the reading cannot be tuned to flatter afterwards.
Blank page risk
Right now the plan depends on originality carrying the entry, which is the most expensive way to enter a market. Find a proven model and take it apart. The week you spend doing that is the cheapest week of the whole entry.
Copied, not customised
A reference model exists and the localisation work has not been done. This is where most entries actually die — not on the model, on the payment rail, the regulation or the register of the language.
Ready to sprint
The sequence is right and the gaps are specific rather than structural. Six weeks of disciplined work converts this into an entry plan with a customisation map.
Entry-ready
Model chosen against criteria, torn down properly, localised across the axes, with named customers and a stop rule. The remaining risk is execution speed, not entry design.
Questions about The CCi Readiness Assessment
Answered plainly, with the real figures. If something here is wrong, tell us and it goes in the log.
Culture, economics, regulation, logistics and language. The instrument asks how many of the five you have worked, and awards its top level only when all five are worked in writing. Each of the five has, on its own, killed an entry that got the other four right — the payment rail, the regulation, or the register of the language.
Because most entry failures are sequence failures. Teams innovate first, on a base nobody has proven, in a market they have not localised for, and spend the runway discovering things a tear-down would have told them in week one. Fix the earliest weak stage first: Copy before Customize, Customize before Innovate. Starting from a proven model is not a lack of ambition.
CCi is the Tamil-flagged strand of the work. The CCi Sprint runs six weeks in Tamil and English, CCi Live is a half-day session in Tamil and English, the self-paced sprint course is published in both, and the printed CCi tear-down sheet carries the feature map on one side and the five localisation axes on the other, in both languages.
Six stages, five levels each, giving 30 points: model selection, the tear-down, localisation, go-to-market, the innovate layer and entry metrics. The benchmark is 14, the median across CCi Live participants, graded [C] from workshop sampling as at 26 August 2026. Bands are 0–11 blank page risk, 12–19 copied but not customised, 20–25 ready to sprint, 26–30 entry-ready.
The diagnostic is free. The CCi Sprint is six weeks at ₹2L – ₹15L, open to corporate teams and MSME cohorts, with MSME cohort pricing materially lower and published on the CCi Live page. It is delivered by certified CCi practitioners under licence, with Elango reviewing every entry plan.
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